The conference will explore all aspects of design in relation to meetings. During the conference delegates will also be able to learn how to design a design conference. The representatives of Belgrade Design Week, famous international conference known for its workshops, master-classes and exhibitions, will reveal what makes their event so successful. Davor Bruketa from advertising agency Bruketa&Žinić, the agency that is ranked second most efficient independent advertising agency globally, will present the idea behind the visual identity of the exceptional Inside venue and a unique design hotel in Croatia. Hotel Lone represents a design-focused synergy of functionality, harmony and elegance and can be a cherry on top of your “out of the box” meeting or event.